By -Press Release
Category - SEO
Source - http://www.seattlepi.com
Category - SEO
Source - http://www.seattlepi.com
 |
| SEO |
Memphis, TN (PRWEB) May 22, 2012
Traditional and Contemporary Marketing Tools - The book focuses on the
local search engine optimization, or SEO, as a tool, but Sandy also
discusses most forms of advertising tools in it. One such tool is the
Yellowpages, which is usually ridiculed by internet marketers but is
still useful for small businesses.
Lead Generation and Measuring Results - Sandy drew his cases from
ranking his site on Google, at times ranking #1 for many competitive
local terms, and by using a variety of lead generation services. In the
book, he shows why it is important for small businesses to be aware of
lead generation services which use intense telemarketing to target small
businesses. In the section “How You're Going to Get Ripped Off”, he
reminds business owners that “you get what you pay for if you're really
lucky”. The book also discusses how to determine best methods and tools
in promoting a business, such as categorizing the business as fun or not
fun, or measuring the frequency of customer visits. (A high fun factor,
for example, and frequency of visits such as in restaurants, can
indicate that a social media strategy can be an especially important
influence the business’ performance.)
Dangers of Negative SEO and Other Pitfalls - The book warns of the
dangers of negative SEO and manufactured fake reviews by competitors as
marketing tools. Sandy also lists link building technique but is quick
to add that “the best link opportunities can change constantly” and may
“quickly become dated”.
“I've also found that a lot of SEO and internet marketing books can
become glorified users manuals, which is unfortunate because books
aren’t the best place to put brief technical instructions” he wrote. He
plans to place instructional videos on needed topics on the site of his
consultancy Critwit,
which he states should both be more effective than including the
content in the book and allow the book to concisely convey the
big picture.
Not a Book for Specific Niches - The book stopped short of discussing
SEO for specific niches such as law or real estate. David explained:
“I've found that lots of SEO consultants trumpet a particular area of
focus primarily for marketing purposes. The basics of SEO are the same
for most niches except for possibly real estate where the display of a
large number of temporary listings makes overall domain authority more
important. I get over half my leads from my site http://www.memphishomes.pro from property listing pages that don’t have any links, that won't happen for any other area.”
The book Webcentric Local Business Marketing: How to Market Your Business on the Web and Beyond
is available through Amazon.com as a Kindle edition for $3.50 for a
limited time only. A printed version is also available for $13.95.
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