By - Press Release
Category - SEO
Source - http://www.sfgate.com
Category - SEO
Source - http://www.sfgate.com
 |
| SEO |
Google rolled out an update to its search ranking algorithm in April
called "Penguin," which left many website owners and businesses
confused and concerned, according to search-related news source Search Engine Land. Atlanta SEO company EverSpark Interactive
is offering some "survival tips" for those who have been affected by
Penguin, either in April or in May, when the update's second iteration
was run.
"The Penguin Update targeted webspam," according to Jason Hennessey
of EverSpark Interactive. He continued, "Many of the tactics that search
engine marketers were using are now off-limits, so we are all
experiencing an adjustment period. The nature of search is changing.
Google is becoming more knowledge-based, and expects websites to be the
same way. Some link-building practices, which are essentially the
practice of getting other sites to link back to the website you are
trying to rank high in the search engine results pages, are now
off-limits. Google wants all of us with websites to focus on providing
valuable content to users and only having high quality links back to our
sites."
Hennessey emphasizes that many website owners and interactive
marketing agencies suffered rankings drops due to the Penguin Update.
However, all hope is not lost. The team at EverSpark Interactive advises
that companies and website owners follow several best practices to
avoid further trouble from the Penguin Update, which Hennessey notes "is
not going anywhere. It will only continue to evolve and filter out
sites that are not high-quality enough or do not meet Google's
standards." EverSpark Interactive points to the following tips for
recovering from or avoiding the effects of the Penguin Update:
Use high-quality links when creating a plan for link-building. Offer
to provide guest blog posts on high-quality websites that will link back
to your site. Make sure your website provides helpful information to
users. Reference well-known sources and provide the user with other
places where he or she can find more information. Don't just pitch your
company to users, offer information that is educational so that users
can learn something about what you do while simultaneously considering
enlisting your services or products to get the job done. Avoid spamming
users, and avoid shady link-building practices. If you have been
purchasing links or creating links on low-quality sites, stop now. Try
getting them taken down so that the next time Google crawls your site,
your site's quality has improved, "and hopefully your rankings will
too," adds Hennessey.
No comments:
Post a Comment