By - Alistair Barr
Source - http://www.dispatch.com
Category - Facebook Application
PALO ALTO, Calif. — Facebook Inc. CEO Mark Zuckerberg laid out his
2012 goals to investors on the Silicon Valley leg of his IPO road show,
saying his first priority is improving the social network’s mobile
application.
About 200 investors showed up on Friday at an IPO presentation in Palo Alto, where they were given the opportunity to quiz Zuckerberg and his lieutenants. Wall Street had been concerned about the company’s ability to wring revenue from mobile users, considered crucial for long-term growth.
Zuckerberg and Sheryl Sandberg, Facebook’s chief operating officer, said the company’s overall advertising business is gaining steam, with most marketers increasing their spending with Facebook. The two executives, who appeared onstage alongside finance chief David Ebersman, highlighted social ads as an important tool for Facebook to tackle its mobile challenge.
The ads, which incorporate information about Facebook users’ friends who “like” certain products, are better-suited to the smaller screens of smartphones, from which more than half of Facebook’s users currently access the service, executives said.
As Facebook collects more information about its users, such as location data, it will be able to offer more relevant mobile ads, executives said.
Facebook aims to raise about $10.6 billion via its initial public offering, dwarfing the coming-out parties of tech companies such as Google and granting it a market value of up to $96 billion — rivaling that of Amazon.com.
On Thursday, a source told Reuters its IPO already was oversubscribed, a week before final pricing. The offering marks a watershed moment for the new generation of Web companies that are challenging established players such as Google and Yahoo for consumers’ online time and advertising dollars.
Source - http://www.dispatch.com/content/stories/business/2012/05/13/zuckerberg-focuses-on-app-as-ipo-nears.html
Source - http://www.dispatch.com
Category - Facebook Application
 |
| Facebook Application |
About 200 investors showed up on Friday at an IPO presentation in Palo Alto, where they were given the opportunity to quiz Zuckerberg and his lieutenants. Wall Street had been concerned about the company’s ability to wring revenue from mobile users, considered crucial for long-term growth.
Zuckerberg and Sheryl Sandberg, Facebook’s chief operating officer, said the company’s overall advertising business is gaining steam, with most marketers increasing their spending with Facebook. The two executives, who appeared onstage alongside finance chief David Ebersman, highlighted social ads as an important tool for Facebook to tackle its mobile challenge.
The ads, which incorporate information about Facebook users’ friends who “like” certain products, are better-suited to the smaller screens of smartphones, from which more than half of Facebook’s users currently access the service, executives said.
As Facebook collects more information about its users, such as location data, it will be able to offer more relevant mobile ads, executives said.
Facebook aims to raise about $10.6 billion via its initial public offering, dwarfing the coming-out parties of tech companies such as Google and granting it a market value of up to $96 billion — rivaling that of Amazon.com.
On Thursday, a source told Reuters its IPO already was oversubscribed, a week before final pricing. The offering marks a watershed moment for the new generation of Web companies that are challenging established players such as Google and Yahoo for consumers’ online time and advertising dollars.
Source - http://www.dispatch.com/content/stories/business/2012/05/13/zuckerberg-focuses-on-app-as-ipo-nears.html
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