By - Chris Preimesberger
Category - Offshore Staff
Source - http://www.eweek.com
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Source - http://www.eweek.com
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| Facebook Application |
At about 8 a.m. on May 18, 2012, several hundred employees at Facebook's
new Menlo Park, Calif., campus, the one that housed much of Sun
Microsystems for more than a decade, gathered in the complex's central
courtyard and watched on a big-screen TV the opening of the first day of
trading of "FB" on the NASDAQ exchange.
After listening to founder Mark Zuckerberg say a few words, there were a lot of high-fives and toasts consisting of water, juices, and coffee. Then they all turned around and went back to work.
By the end of the day, Wall Street had estimated their company to be worth $104 billion, one of the world's highest-ever valuations. But nothing's changed for the heart and soul of Facebook, at least not at this point. Facebook may be $104 billion richer, but it's still got a heck of lot of work to do in order to maintain that lofty financial status.
To their credit, Zuckerberg and his lieutenants already have begun to move quickly toward the most pressing problem they face right now: mobile. If Facebook is going to remain the No. 1 social network in the world, it must be able to monetize interaction with its subscribers in better fashion on mobile devices. And we're not just talking about smartphones and tablets.
Conventional display ads on small-screen devices take up a lot of personal device real estate. Mobile device users also see their smartphones and tablets as being more personal than TVs, laptops, desktops and large PCs. Thus, they generally don't have the patience or desire to deal with unwanted advertising on precious micro-square-inch phone interfaces.
After listening to founder Mark Zuckerberg say a few words, there were a lot of high-fives and toasts consisting of water, juices, and coffee. Then they all turned around and went back to work.
By the end of the day, Wall Street had estimated their company to be worth $104 billion, one of the world's highest-ever valuations. But nothing's changed for the heart and soul of Facebook, at least not at this point. Facebook may be $104 billion richer, but it's still got a heck of lot of work to do in order to maintain that lofty financial status.
To their credit, Zuckerberg and his lieutenants already have begun to move quickly toward the most pressing problem they face right now: mobile. If Facebook is going to remain the No. 1 social network in the world, it must be able to monetize interaction with its subscribers in better fashion on mobile devices. And we're not just talking about smartphones and tablets.
Conventional display ads on small-screen devices take up a lot of personal device real estate. Mobile device users also see their smartphones and tablets as being more personal than TVs, laptops, desktops and large PCs. Thus, they generally don't have the patience or desire to deal with unwanted advertising on precious micro-square-inch phone interfaces.
Source - http://www.eweek.com/c/a/Messaging-and-Collaboration/Facebook-PostIPO-With-Money-in-the-Bank-Focus-Now-is-on-Mobile-599793/
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