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Monday, May 14, 2012

E-Commerce - E-commerce up; state ranks 13th in eBay survey

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Category - E-Commerce
Source - http://timesofindia.indiatimes.com/
E-Commerce


BHOPAL: Music buffs in Madhya Pradesh serenaded their loved ones buying the most acoustic guitars in India. Shocked? This is what the 2011 eBay census of Indian states reveals, where Madhya Pradesh is ranked 13 overall.

The survey reveals that while most number of stylish cheque book holders was bought online in 2010, acoustic guitars took the lions share in 2011. The survey placed Indore, Bhopal, Gwalior, Jabalpur and Ujjain among the top e-commerce hubs of the state.

e-commerce in the state has caught the fancy of those looking to save time, money and energy, young and not-so-young alike.

It is common for youngsters to order their favourite best sellers, electronic gadgets and apparels on online stores these days because of great combo offers and cracking deals that there websites offer.

Shikha Rana, a college student is a book worm, swearing by the Grishams and the Archers. "I prefer buying books online these days from portals like flipkart.com as they provide unmatchable deals. Also the option of pre-release orders with special discounts ensures that I have the latest books at my doorstep at a much lesser price each time." "Also the replacement guarantee is something the stores would not provide," she added.

According to a store manager of a popular bookstore, "everyone is going online. With evolving tastes, people are looking for greater variety and also want to browse unhurriedly."

Apparel section also has huge popularity among the yuppie crowd. "Online stores like inkfruit, myntra and bagittoday.com have a vast collection of tees with good offers for store credit. It also saves time as the stores generally are crowded on weekends, which is a huge irritant," says Deepika Khanna, a design student. Also among the most ordered items are electronic gadgets like cell phones, pen drives, headphones etc.

"Online stores have the option of comparing features of up to five items at the same time on different parameters. Also the portals provide greater product line and depth at heavily discounted prices. The cash on delivery and easy EMI (equal monthly instalments) are added incentives," opines Harsh Khorana, an engineering student.

Not just items of convenience, but luxury items are also finding their niche online.

Recently speaking at a workshop on diamond certification, Gaurav Sethi, CEO, diamondguru.in said, "There was a time when gold jewellery, diamonds and other precious stones were bought only from the trusted family jewellers. But now the trend is changing as people prefer buying jewellery online. In India it is at a nascent stage but poised for huge growth. And it is seen in the recent times that jewellery is the largest selling product online. People are buying the diamond jewellery on internet."

"It is mostly branded jewellery, gems-studded jewellery, jewellery for fashion and light weight designs that fuel the demand for jewellery throughout the year," Sethi added. 


Source - http://timesofindia.indiatimes.com/city/bhopal/E-commerce-up-state-ranks-13th-in-eBay-survey/articleshow/13127060.cms
 

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