Digital Marketing - Digital marketing receives boost as Etisalat partners Simon Page Business School

By - Daniel Obi
Category - Digital Marketing
Source -http://www.businessdayonline.com

Digital Marketing

In support of the development of digital marketing in Nigeria, Etisalat Nigeria has entered into a partnership with Simon Page Business School with a view to equip business developers, brand managers, marketing managers, product executives, sales executives and individuals within the communications sphere with digital marketing skills to enable them fast track communication interventions on the digital platform. 

Under the partnership, the two orgnisations recently organised a conference in Lagos with the theme “Africa: A Blank Digital Canvass” where issues, challenges and opportunities on the digital marketing platforms were tabled. Commenting on the conference, Enitan Denloye, director, brands and communications, Etisalat Nigeria, said the digital marketing conference provided a good opportunity for thought leadership in the industry while also providing information to stakeholders about the current developments in the digital marketing world. “It provides education for digital marketing professionals on how best to use online platforms as a viable tool for positioning their brands and related services to their customers and also engaging them in conversations that will help improve their experiences with the brand,” he emphasised.

Denloye said, “Africa is on the verge of making huge success in digital marketing due to the number of people using online platforms daily,” while explaining further that the rise in the number of people visiting the web was not due to the increased number of people who now own laptops but as a result of the increased use of mobile phones that could access the internet, quicker and more frequently.

He noted that as a mobile service provider, “Etisalat uses the platform to get people thinking of the best ways to communicate their brands; as an innovative company, we’re helping individuals and businesses think of unconventional ways of doing business. Digital marketing enables us sell to our customers and also engage them in conversations directly through which we receive first hand feedback.”

Also in his remark at the event, Princewill Omorogiuwa, CEO, Simon Page Business School, said various statistical analysis had shown that internet penetration in Africa had enormously increased and was bound to increase further.

According to him, digital marketing is becoming a powerful marketing tool hence, the conference to develop more thinkers in the digital market sphere who will harness the power and potential of digital marketing technologies to bring it to good use in Africa, and especially Nigeria.

He commended Etisalat on partnering the school to make West Africa’s first digital marketing conference a reality, noting that digital marketing was on the fast rise and becoming a potent way through which organisations can reposition their brands, and connect with their customers. “It is also a way through which businesses can spread their good news quickly and engage people talking about their brands, so as to get new customers,” he said.

Speakers at the event included Jeremy Spiller, trainer and consultant, Econsultancy, UK, Idorenyen Enanag, managing director, Nigeria, Samsung West Africa, and Christer Holloman, head, digital product development, The Times and The Sunday Times, UK, and author of the Social Media MBA.

Etisalat is carving a niche for itself as a thought leader in the development of the digital sphere in Nigeria. It had sponsored the Mobile Marketing Summit and the Mobile Web West Africa conference in March and April, respectively.

Source - http://www.businessdayonline.com/NG/index.php/advertising/38072-digital-marketing-receives-boost-as-etisalat-partners-simon-page-business-school-